Product Launches

Product Launch Brochure Web

Pococks Indoor Beach Volleyball is an indoor beach volleyball arena which normally has four indoor beach volleyball courts. We designed the arena in such a way so that all of our volleyball poles are removable and our nets are installed like curtains and can be pulled back, creating an 880m² open beach. The arena has a massive beach image (84m long x 6m high) of Camps Bay, Cape Town surrounding the beach area. This helps to create the perfect beach atmosphere.

Our Special Events division was developed to fill a necessary niche in the market. With the large beach area, we are able to create various themes and can accommodate a wide range of ideas and themes for your companies product or concept launch.

Our Facilities include the following:

  • 880m² of beach sand (4 x beach volleyball courts)
  • 440 m² of upstairs area, overlooking the beach
  • 4 outdoor balconies and an under cover patio
  • Full Liquor License
  • Thatch Bar
  • 3-phase electricity
  • Kitchen area
  • Lockable storage rooms
  • Large male & female change rooms & showers with ample toilet facilities

Our optional extras include.

  • Extra Bars situated on the beach
  • Shooter Bars situated anywhere in the venue
  • Stages
  • Suspended lighting trusses
  • Audio & Video Equipment
  • Generated Power
  • Open area at the back of the venue where we are able to build extra staging & Tents or Marquees
  • Full Catering (from braai to five course meals)
  • Bands or DJ’s or any other special sound requirements
  • Full array of Décor
  • Welcome cocktails
  • Security Staff
  • Gift Bags

Due to our venue, most launches have had some synergy with a beach lifestyle. Alternatively, the organizers felt that they would like to incorporate some fun together with their launch. Either way, Pococks ABV has been recognized as a first class venue for product and concept launches. Following is a list of launches that we have previously hosted.

Previous Launches:

  • Millers – Miami Beach Tour Competition – 1200 people
  • Powerade – Internal launch of new bottle design & flavours – 350 people
  • Tropitone – Internal launch of their summer marketing strategy – 150 people
  • ABI – Internal launch of their new Coca Cola summer theme from “On the Coke side of life” to “Open Summahhh, open happiness” – 380 people
  • Clover – Internal flavoured milk launch – 150 people
  • ABI – Fuse Ice Tea Launch into South Africa – 450 people
  • Gauteng Department of Health – Media launch of their Healthy Lifestyles Program – 750 people

Contact Us: Should you require more information or would like to arrange your Company’s Product Launch with us, please feel free to Click Here for our online contact form or contact us with the following details:

Tel: 011 462 8015  /  011 462 8164

Fax: 086 636 0153